Cleverman offers customizable beard and hair dye kits sold direct to consumers. Customers complete a three-minute personalized quiz that generates more than 10,000 formula combinations; kits start at $18.95. The brand launched in March 2021 and was founded by Carlos Barreto, a former P&G and Revlon industry veteran. Product offerings include tailored colors, tools, and techniques aimed at personal care goals. The company will use the new funding to support research and product innovation, expand on e-tailers, and increase brand awareness. The founder says the company sold its first product two years ago.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2013