CleverTap operates cloud-based customer management and engagement tracking tools that sift through app data to offer contextual and personalized recommendations and to run campaigns and feature tests. Its platform powers over 10,000 apps and is used by more than 1,200 customers, including EA, TED, Gojek, Mercedes Benz and Canon, across more than five dozen countries. The company started its journey in India and is headquartered in California, and it has been expanding adoption in the U.S., Europe, the U.K. and other international markets. CleverTap positions itself to compete on features and pricing by leveraging India’s developer talent and scalable inside-sales capabilities. After the latest financing, the company is valued at about $775 million. CleverTap is an AI-powered customer lifecycle and user retention platform that leverages machine learning to offer an engagement suite for converting, engaging, retaining, and growing mobile user bases. Led by co-founder and CEO Sunil Thomas, the company serves over 8,000 consumer brands worldwide, including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek. CleverTap completed a $35M Series C funding round, bringing total funding to $61M. The round was led by Tiger Global Management and Sequoia India, and the company is backed by Sequoia India, Tiger Global Management, Accel, and Recruit Holdings. The company intends to use the funds to build a US-based engineering hub, grow teams across engineering, sales, and marketing in Latin America, Europe, and Asia, and add enhanced predictive capabilities to its platform. CleverTap also plans to accelerate its global go-to-market expansion and operates out of Mountain View with offices in San Francisco, Seattle, London, Singapore, and Mumbai. CleverTap is a global customer lifecycle management platform that enables businesses to deliver omnichannel experiences to millions of customers in real time. It uses a proprietary big data and artificial intelligence engine to analyze billions of user actions and provide marketing and growth teams with customer context across the customer journey. Led by CEO and co-founder Sunil Thomas, the company serves more than 8,000 companies, including Vodafone, Star, Sony, Domino’s Pizza, GO-JEK, Cleartrip and BookMyShow. The company has offices in San Francisco, London, Singapore, Mumbai and Bengaluru. CleverTap intends to use the new funds to accelerate its data science-driven product capabilities and to scale to meet demand for its platform. The Series B increased the company's valuation to more than $150m. WizRocket provides a mobile engagement platform and SDK that helps companies fine-tune mobile, web, and email notifications, tailoring messages based on demographic data and past interactions and analyzing campaign performance. Developers install its SDK to customize notifications and measure whether campaigns work. The company says it has served over 350 customers and its platform reaches more than 20 million unique visitors each week. Clients have included Freecharge, Disqus, Pricebaba and Zovi.com. WizRocket plans to use new capital to launch an API for developers and a new engagement platform. The startup is Palo Alto–based and has raised $9.6 million to date.

Total raised

$174M

Funding rounds

4

Latest round

Series D

Latest activity

Aug 2022