CMP.LY offers a compliance platform that monitors and documents a company’s social media interactions and automatically publishes required disclosures within status updates and blog posts. The product provides short URLs for tweets and a badge icon that link to a company’s detailed disclosure. Founder and CEO Tom Chernaik says the technology is aimed at businesses doing outreach to bloggers and social media influencers, media professionals disclosing samples or sponsorships, and firms making product claims that require explanation. The company had attracted about 1,000 registered, active users and twenty pilot customers representing major national American brands, including JCPenney, which helped it close the seed round. CMP.LY raised funding to expand its offering amid regulatory scrutiny from agencies like the FTC and OFT. The article notes potential collaboration or competition from large tech consultancies and startups such as linkedFA that offer compliance tools for regulated industries.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2011