Coachbetter develops a platform aimed at replacing manual, analog club processes—like spreadsheets and WhatsApp coordination—with a central operating system for youth and amateur soccer clubs. Its product focuses on simplifying administrative processes, centralizing communication between coaches, parents and officials, and digitally organizing training and match operations. The company positions the platform to reduce background operational complexity so clubs can focus more on training and development. With the newly raised $8.2M Pre-Series A, Coachbetter plans to expand its engineering and product teams and further enhance platform capabilities. It also intends to work more closely with professional organizations such as City Football Group and Borussia Dortmund and to scale into additional markets and club structures. The involvement of both venture investors and soccer personalities is presented as a signal of growing market importance and operational proximity to customers.

Total raised

$16M

Funding rounds

5

Latest round

Series A

Latest activity

May 2026