Collective, formerly known as Collective Media, offers a multi-format advertising platform that lets marketers reach consumers seamlessly across computers, mobile devices, and connected televisions—a strategy it brands as “Wherevertising.” The company leverages big-data analytics to give advertisers a unified, actionable view of their target audiences, aiming to cut waste and improve return on investment. Headquartered in New York City, Collective operates additional offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India. Its core product is an ad network that integrates data instead of relying solely on content to drive targeting decisions. Leadership emphasizes that the platform’s cross-screen coordination is designed for brand-conscious advertisers navigating a fragmented media environment. Financially, the firm has now attracted $44.9 million in equity capital since inception and secured an additional $30 million in debt financing. While no revenue or user figures were disclosed, the fresh capital is positioned to support ongoing product expansion and market penetration efforts.

Total raised

$50M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Jul 2013