Connexity is an online advertising company that applies "audience graph analysis" to deliver Amazon- or Netflix-style recommendations for products and services within ads. By analyzing individual user interests, the platform dynamically serves highly targeted advertisements intended to boost relevance and conversion rates. The firm is led by Fastclick co-founder Dave Gross, whose prior company went public in 2005 and later sold for more than $200 million. Connexity positions its technology as a next-generation solution for advertisers seeking personalized outreach. The $3 million seed financing the company just secured will fund expansion of its sales efforts and continued development of its recommendation technology. No revenue, user, or profitability metrics were disclosed in the article. Future plans center on scaling the platform’s commercial adoption and deepening the underlying data science capabilities.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2012