Founded in 2021 by Abhilash Madabhushi, Consuma uses artificial intelligence to analyse consumers’ digital behaviour, giving brands richer and faster insights than legacy survey or focus-group methods. The company claims it can deliver research results in about 30 minutes instead of the usual two to three months, at one-tenth the cost while processing 1,000 times more data. In the six months since its public launch, Consuma reports working with more than 35 global brands, including Godrej and Britannia. The platform is positioned to help companies keep pace with rapidly evolving consumer preferences by automating and accelerating insight generation. Proceeds from its latest funding will be channelled into further technology development and both domestic and international market expansion. The startup aims to make consumer research accessible in minutes rather than months, enhancing decision-making speed for marketing and product teams.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025