Conversica develops AI-native software for automotive retailers that consolidates customer, vehicle, sales, service, and communication data into a unified context layer. Its newly announced Ignite platform integrates with existing dealership management and CRM systems to surface revenue opportunities and support two-way, omnichannel customer engagement. Ignite is designed to provide visibility across multiple dealer locations and to refine engagement strategies over time by learning from customer outcomes. The company focuses exclusively on automotive retail and emphasizes activating existing customer relationships to improve retention, service revenue, and vehicle sales. Conversica recently completed a majority recapitalization led by a fund managed by Morgan Stanley Expansion Capital, with management retaining a significant ownership stake; financial terms were not disclosed. The firm plans to use the investment to accelerate deployment of Ignite, enhance its AI capabilities, and expand supported communication channels.

Total raised

$110M

Funding rounds

5

Latest round

Series E

Latest activity

Apr 2022