CoPromote operates a programmatic influencer marketing platform and a network of publishers that recommend one another. The platform allows users to promote their Twitter, Tumblr, YouTube and Vine posts to combine social reach with other publishers and reach new people. The network includes over 800,000 content creators reaching more than 1.6 billion people a month. Founded in 2010 by CEO Mike More and CTO Christopher Lee, the company is based in New York City. CoPromote is opening the platform to a select group of brands and professional content creators. It raised $3.17M in equity funding and is using the funds to expand operations. CoPromote (formerly Headliner.fm) is a social promotion platform that recommends relevant content to users and enables them to share it across Facebook, Twitter, and other networks. The service uses a virtual currency called Karma Cash: users earn Karma Cash by promoting others’ content and spend it to promote their own. The product was originally designed for musicians but now serves a broader set of creators and content marketers, including bloggers, charities, app developers, small businesses, and online video producers. The company is rebranding from Headliner.fm to CoPromote to avoid the music-focused perception tied to its old name. The service is free to use, with paid features such as the ability to run multiple campaigns simultaneously. The product reports roughly 45,000 daily users and claims it drives 26 times more sharing of a post. Founder and CEO Mike More is cited in the coverage, and the company recently closed a seed funding round.

Total raised

$5M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2015