Cora (LYV Life, Inc.) is a national modern women’s wellness brand offering a suite of natural and organic products for periods, bladder leaks, and body care. The company pairs its period-care offerings with a social impact model, having provided five million pads to girls in India and Kenya and 100,000 products to women in the U.S. Founded in 2016 and led by CEO Morgen Newman, Cora maintains an omnichannel presence with products sold online and through a brick-and-mortar retail distribution network of approximately 1,800 doors across mass channels. The company received an investment from Balance Point Capital and its affiliated funds; the amount and instrument were not disclosed. Cora intends to use the funds to support its continued growth trajectory. No revenue or user metrics were provided in the article. Cora develops and sells organic tampons, pads and other personal-care products with a subscription model. The company prices subscriptions from $8/month for six tampons to $16/month for 24. It follows a TOMS-style give-back model, donating a month’s supply for every month’s supply sold and has donated 5 million pads to girls in India and Kenya plus 100,000 products to women in the U.S. The three-year-old startup reports 400% year-over-year growth and expects to sustain that trajectory with new funding. Cora emphasizes organic, hypoallergenic and compostable materials alongside millennial-focused branding and unboxing experience. It plans to use the capital to place more items in Target and to expand its product portfolio.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2019