Coremetrics provides a SaaS platform for digital marketing optimization, combining advanced online analytics with precision marketing applications such as search engine bid management, email marketing, and cross-sell tools. Its solutions are integrated into IBM's WebSphere Commerce. The company serves over 1,000 online business sites transacting over $15 billion this year and grew its customer base by 46% over the past year. Coremetrics reports sales win rates approaching 70% and has displaced competitors across online retail and other sectors. The firm says it will use new capital to continue record sales growth, accelerate marketing programs, and expand sales capacity, with investor 3i highlighting international expansion opportunities in Europe and Asia. Coremetrics is privately held and headquartered in San Mateo, California. Coremetrics is a San Mateo start-up that provides web analytics to measure traffic and visitor behavior for bloggers and website administrators. Investors injected $31M in new funding to help the company hold its own in a crowded analytics market. Participating investors include FTVentures and previous backers Accel and Highland Capital. The article describes Coremetrics as one of the bigger players in the industry but notes flashy Web 2.0 upstarts such as MeasureMap (just bought by Google) and Blogbeat are getting a lot of buzz. The financing is framed amid expectations of consolidation in the analytics industry. No revenue, user metrics, valuation, or instrument details were disclosed in the article.

Total raised

$91M

Funding rounds

2

Latest round

Series E

Latest activity

Nov 2024