Countable provides an enterprise platform that helps brands design, launch and manage branded community sites that promote actions beyond likes and surface analytics tied to revenue, retention and innovation. The company leverages its "Causes" network of more than 190 million people and supports community features such as video testimonials, events and incentive-linked sharing. Countable began as a solutions-based journalism outfit and pivoted to enterprise SaaS in 2017, with Canaan Partners assisting in that transition. It has completed more than 120 implementations for customers including Starbucks, Uber, Patagonia, Levi’s and PG&E. Over the past year the company grew revenue nearly 300%, increased annual recurring revenue 277%, and has more than doubled customer acquisition and site usage. Countable plans to deploy the new funding into product development, go-to-market efforts, international expansion, third-party integrations and to serve as a launchpad for a social token community exchange.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2021