Crink operates a ‘Human + AI’ wellbeing platform that pairs real-time, AI-driven emotional guidance with sessions from licensed therapists. Its product addresses four key life domains—self, work, parenting and relationships—helping users manage stress, build emotional resilience and improve family as well as workplace dynamics. The company says it has already served more than 15,000 clients, signalling early product-market fit and demand among busy professionals. By using AI to surface stress patterns instantaneously, Crink lets its human therapists concentrate on deeper, outcome-oriented interventions. The founders—Rustum Usman, Mariyam and Sruthi—plan to deploy new capital to broaden the therapist network, enrich AI capabilities and reinforce the hybrid model. Over the next 2-3 years, management aims to position Crink as the default wellbeing solution for mid-to-senior professionals in India and eventually overseas. Financially, the startup has just secured ₹1.8 crore in pre-seed funding, adding to earlier backing from Kerala Startup Mission, Microsoft and The Step Up Ventures, giving it runway to scale product and distribution.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026