Peak Theory develops Cubcoats, a two‑in‑one children’s product that zips between a hoodie and a puppet stuffed animal. Founders Zac Park and Spencer Markel began prototyping in September 2016 and finalized designs in November 2017; Park previously worked as a product director at AKQA and Markel was an M&A lawyer at DLA Piper. Cubcoats went viral and the company expects between $2 million and $5 million in revenue in its first full year. By July 2018 Peak Theory had secured $5 million in financing from a mix of institutional and celebrity investors. The company has lined up media and entertainment partners including Major League Baseball and NBCUniversal, and is collaborating with the Harmon Brothers on video content. Peak Theory is expanding retail distribution with Nordstrom (roughly 100 stores) and pop-up shops at The Grove and the Americana, and plans to expand Cubcoats into Canada, Australia and across Asia in 2019.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2018