D-ID is best known for Deep Nostalgia, which animates faces in old photos, and LiveStory, which adds audio narration to those animations. Its product mix includes consumer-facing projects (Deep Nostalgia, LiveStory and the upcoming Wishful mobile app) and developer-facing APIs used across media, education, marketing and enterprise customers. Deep Nostalgia has produced nearly 100 million animations, and D-ID’s MyHeritage collaboration helped the MyHeritage app amass roughly 42,300 reviews with a 4.8-star rating. The company has worked with partners including Warner Bros., Mondelēz, Publicis and Digitas Vietnam and has supported public-awareness campaigns for nonprofits and governments. D-ID is privately held and does not disclose revenue, but says it is growing quickly with many customers in the pipeline and expects significant growth this year. The 33-person company plans to scale sales and marketing in the U.S., APAC and EMEA and to double its deep-learning and computer vision teams while pursuing metaverse applications such as full-body 3D re-enactment. D-ID develops software that masks and blurs faces in photos and video to prevent identity cross-referencing. The company was founded by Gil Perry (CEO) alongside Sella Blondheim and Eliran Kuta, all veterans of the Israeli army’s unit 8200. Its core de-identification technology is being positioned as a privacy tool for governments and enterprises amid increased surveillance and new privacy legislation in Europe and some U.S. states. The same masking tools can also be applied to create deepfakes, and the company is exploring those applications. D-ID reports demand from automakers wanting to anonymize driver-monitoring systems and from security customers that want threat monitoring without storing identifying information. The company recently raised $13.5 million to support further development and commercialization. D-ID has built tools that block facial-recognition algorithms from "reading" photos and videos by introducing small, imperceptible changes that scramble what machines can detect while leaving images looking the same to the human eye. The company calls this approach "de-identification," aiming both to protect data already used for authentication and to prevent sensitive image data from ever being read. CEO and co-founder Gil Perry says the team will not disclose technical details but likens the approach to methods that confuse machine sensors while remaining imperceptible to humans. A pilot of the service is set to begin soon and a version of the product is scheduled to ship in May. The founding team — Perry, COO Sella Blondheim, and CTO Eliran Kuta — are ex-Israeli special forces with experience in AI algorithms and security identification services. D-ID closed a $4 million seed round to help bring its services to market.

Total raised

$43M

Funding rounds

3

Latest round

Series B

Latest activity

Mar 2022