Dailylook is a Los Angeles-based personal styling service that sends customers a monthly box of hand-picked fashion items, including clothing, shoes, bags and accessories. New looks are outfitted by professional stylists. The company is led by Brian Ree (CEO), Eric Marston (CTO) and Shefali Khanna (CMO). Dailylook raised $8M in a Series A round co-led by Forever 21 and Upfront Ventures. The company intends to use the funds to expand operations and broaden its business reach. The article does not report revenue or user metrics. DailyLook is an e-commerce fashion startup focused on curating "looks"—complete collections of clothing and accessories that complement a specific style. The site lets consumers find coordinated items including blazers, dresses, jackets, lingerie, shorts, shoes, bags, purses, belts, and more. The company is based in Los Angeles and is headed by Brian Ree. On April 2, 2013, DailyLook disclosed it had raised $2.5M in a funding round. The article lists participating investors but does not specify the instrument type, prior rounds, revenue, user metrics, or use of proceeds. No future plans were detailed in the article.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2018