DataPop is a Los Angeles-based digital marketing technology company founded in 2008 by CEO and co-founder Jason Lehmbeck. Its patent-pending "Creative Science" platform applies semantic algorithms and natural language processing to analyze brand and product attributes and generate tailored online ads. The technology aims to determine what will matter most to consumers and create the best possible ad for each product or service a marketer sells. In April 2012 the company raised $7M in Series B funding. DataPop intends to use the proceeds to expand operations and recruit new professionals. DataPop is a paid search ad management platform that generates ad campaigns optimized for relevance. Its platform leverages advertisers' offer data — including pricing, promotions, product specifications, and retail locations — to algorithmically create keywords, landing pages, geo-targets, and ad copy. Each offer is matched to a searcher's specific intent to increase ad performance and reduce costs. The company was founded in 2008 and is currently in private beta. DataPop plans to roll out a self-serve platform throughout the coming year. It has closed a $1.7M funding round led by Rincon Ventures with participation from IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors.

Total raised

$9M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2012