Datavations, founded in 2020 by Philip Odelfelt and Jacob Lucas, builds AI- and machine-learning-powered intelligence for the building materials and home improvement sectors. Its product suite offers assortment, pricing, and inventory optimization tools to help manufacturers and retailers improve retail execution. The company is New York–based and targets data-driven decision-making for manufacturers selling through retail channels. Datavations will use new funding to scale its team, advance product development, expand across North America, and strengthen client relationships. Financially, the company has raised $17.0M in this Series A, bringing total funding to $27.0M to date. Datavations builds the Commerce Alert Hub, a market intelligence platform that uses proprietary datasets, data analytics, and machine learning to help consumer durables manufacturers make informed decisions. The platform targets manufacturers seeking to gain and maintain market share and boost margins. Customers named in the article include Saint Gobain, Masco, Spectrum Brands, Bosch, and Masonite. The company is led by CEO Philip Odelfelt and recently added JR Becko as Chief Revenue Officer to lead growth initiatives. Datavations plans to use the new capital to further develop Commerce Alert Hub functionality and to execute its go-to-market strategy through sales and marketing efforts.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2025