DayDayCook is a direct-to-consumer, content-driven meal solutions brand founded in 2012 with a fast-growing omnichannel sales network in China and a global online presence. The company sells ready-to-heat (RTH), ready-to-cook (RTC) and plant-based food products and builds brand recognition through culinary and lifestyle content across major social media and e-commerce platforms. DDC reports over an aggregate 3 billion video views and more than 10 million orders worldwide, indicating significant engagement and traction. The company has announced strategic partnerships with Nestle China and OATLY to incorporate plant-based products into ready-to-cook meal kits, with launches expected later in the year. DayDayCook has terminated a proposed SPAC merger with ACE Global Acquisition Corp and is pursuing a direct IPO on Nasdaq while raising additional pre-IPO capital. Management says the new funds will be used to grow its customer base and execute accretive acquisition opportunities in China and Southeast Asia. DayDayCook creates short-form cooking video content and operates a direct-to-consumer business selling ready-to-cook meal solutions targeted at Gen-Z and other consumers in China. The company produces broadly distributed video content (more than 1.4 billion views globally) and reports millions of active viewers and paid customers nationwide. DayDayCook serves millions of customers each year across Chinese Mainland and Hong Kong with a full suite of convenient, healthy product offerings. Its stated mission is to be the leader of healthy and convenient food choices and to inspire Gen-Z to enjoy cooking and discover a better lifestyle. The company emphasized expanding exposure and awareness in the food tech market as a rationale for its new investor partnership. The announcement frames the relationship with the investor as a strategic step to grow DayDayCook’s presence in food tech channels. DayDayCook operates a multifunctional food platform combining an app with recipes and food videos, cooking classes in malls, and a product line of branded ready-to-eat/cook food packs and kitchenware. The company says its own branded products account for 80% of its revenues, enabling higher margins via private-label development. DayDayCook has built audience reach across social channels (about 60 million followers) and reports 2.3 million registered app users and 2.2 million paid users ordering through e-commerce channels, a 12x year-over-year increase. The startup emphasizes content-driven brand stories that convert followers into customers and highlights established suppliers, distribution, logistics and shipment capabilities. Founded by banker-turned food blogger Norma Chu, the eight-year-old company is Hong Kong-based with a user base mainly from mainland China. Management intends to use the new funding to expand its multifunctional food platform and scale its content-to-commerce model.

Total raised

$20M

Funding rounds

3

Latest round

Equity

Latest activity

Aug 2020