deal united, established in 2008 and based in Munich, provides a payment method called PAY.BY.SHOPPING that lets customers pay for digital and virtual products by purchasing a product or voucher at the company’s shopping partners. Its merchant network includes Bigpoint, DivX, Frogster, Sony Musicbox and Steganos. The company operates in Germany, France, Great Britain and the USA and maintains offices in Paris and San Francisco. deal united closed a Series B financing round; the amount was not disclosed. Investors include new backer E-Commerce Beteiligungs GmbH and existing shareholders Bertelsmann Digital Media Investments, KFW Bankengruppe, High-Tech Gründerfonds and Venture Incubator. The company plans to use the funds to grow staff and further expand its global brand awareness. deal united GmbH operates an online marketing platform that helps online shops, software providers, social communities and browser- and online-games increase sales and conversion rates. The platform offers users digital products and virtual goods for free in return for accepting one of deal united’s premium offers, with deal united paying for the products and goods. The company’s network already includes recognized German and international brands such as OTTO, DivX, myprinting and Khan Wars. deal united has raised about €5m in equity financing from Bertelsmann Digital Media Investments and Swiss venture capital firm Venture Incubator. The capital infusion will enable the company to begin its international expansion. The financing was reported on May 20, 2010.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

May 2010