Debbie builds a consumer rewards program that shifts rewards toward lower-income users by tying points and cash back to every dollar of debt payoff, every dollar of savings, and improved financial decisions. The company launched Rewards 2.0 to operationalize that approach and reported having more than 200,000 users on its platform. Debbie is led by founders Frida Leibowitz and Rachel Lauren. The startup is based in New York. Debbie recently raised a $5.3 million seed round to support its current user base and to scale toward millions of users. The article frames the company as addressing inequities in the traditional credit card rewards ecosystem.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2026