DeltaDNA provides a real-time analytics and personalization platform that helps free-to-play game developers target specific gamers with marketing and deliver player-level insights. The company bills itself as a player-relationship firm and emphasizes real-time game personalization and big-data player insights. Its platform is used by customers including Tactile Entertainment, 505 Games, and Herotainment. DeltaDNA said it will use the new funding to expand sales and marketing reach in the U.S. and boost traction with global media companies. Management stresses accelerating distribution across North America and Europe and driving broader adoption of its real-time platform. The company is based in Edinburgh, Scotland.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2014