Dice operates an event discovery and ticketing platform that focuses on live, in-person events (primarily music) and charges fees to event organizers. The company reports serving “millions” of fans, 55,000 artists and more than 10,000 venues, festivals and promoters across roughly 30 cities. Dice emphasizes first-party discovery data (with limited use of Spotify/Apple scanning) to power personalized recommendations, which account for almost half of ticket sales. It acquired Boiler Room, which the CEO says has been a success as both a broadcaster and IRL event producer. The company is building forecasting and data tools for artists, venues and promoters, with plans to roll more business tools out next year. Dice has largely wound down pandemic-era live streaming activity to refocus on live events. Dice is a mobile-first event discovery and ticketing platform that focuses primarily on live music and curated cultural events, offering discovery, secure digital ticketing and community features. The company built its own dataset and recommendation algorithms to drive discovery, which accounts for more than 40% of tickets sold on the platform. Dice also provides analytics to venues, artists and promoters and uses mobile-based ticketing to limit reselling and counterfeiting while enabling venue-approved resale. During the pandemic Dice pivoted to livestreaming and has run some 6,400 livestreamed events alongside thousands of in-person events; it works with over 3,600 venues. The company reports high localized attendance for in-person shows (about 80–85% of tickets sold to people in major cities) and broader reach for livestreams (only 39% from major cities). Dice plans to expand its geographic footprint with a special focus on the U.S. and to continue innovating on livestreaming and hybrid broadcasting. Dice is a mobile ticketing platform that curates gigs and sells mobile-tied tickets without booking fees, with a focus on helping millennials discover live music. Its app combines human curation and machine-learning recommendations to surface suitable events and a shortlist of suggested gigs. The product includes a waitlist and anti-tout technology and is used by over 700 artists with around 1,400 UK gigs listed; Dice says its app is on roughly 40% of millennials' phones in London. The company employs about 42 people and reports "eight figures" in ticket sale transactions to date, while not yet actively monetizing beyond some sponsored gigs. Planned product work includes a fuller discovery feature and a ticket-transfer function; the team is also preparing international expansion (Dublin next, with a U.S. launch planned) and eyeing other verticals such as theatre and sports. Dice is a mobile-only ticketing app that sells gig tickets at face value with no booking or card transaction fees, tying tickets to buyers' devices to deter touts. The company was founded last December by two co-founders of ustwo alongside music executive Phil Hutcheon and is incubated at ustwo while remaining a separate company. Dice emphasizes curated, editorially selected gigs rather than an exhaustive listings approach and uses user interest data to power personalized recommendations. The app launched in London (Shoreditch/ustwo offices) and prioritizes populating top local shows, with plans to expand city-by-city next year including potential moves to New York and other markets. The team positions monetization as freemium and data-driven (selling additional goods/services and business intelligence), though specific revenue models were not publicly detailed. Dice has secured operational support and product/design resources from ustwo and processes payments via Stripe.

Total raised

$195M

Funding rounds

4

Latest round

Equity

Latest activity

Aug 2023