Donna is a Ghent-based startup that builds a multimodal AI assistant specifically for sales representatives who spend most of their time on the road. The platform integrates with Salesforce, SAP, Microsoft Dynamics 365, HubSpot, Outlook, and Google Calendar, offering personalized pre-meeting briefings, automatic in-meeting note capture, and AI-generated follow-up emails in more than 40 languages. Customers report up to 75 % less administrative work, a 10× boost in CRM adoption, cleaner data, and conversion rates that are up to 20 % higher. Founded by Nicolas Christiaen, Jonas Deprez, and Xander Berkein, the company differentiates itself from generic sales-enablement tools by focusing on mobile workflows and real-time context delivery. Diversity is a stated priority, with over 40 % of its engineering and product team identifying as women or minorities. With fresh seed capital, Donna plans to accelerate adoption, deepen enterprise integrations, and expand into North America over the next year. The $4.8 million seed round also strengthens its financial position to solidify market leadership as the AI assistant of choice for field sales.

Total raised

$7M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2025