Doola provides a toolset aimed at simplifying company formation and related workflows. The company has raised about $12 million total since its 2020 founding. TechCrunch published the 14-slide pitch deck Doola used to raise a $1 million strategic investment from HubSpot Ventures. The deck presents a bottom-up market-size estimate of $4.5 billion per year and includes slides on product, strategy and vision but offers few product screenshots or clear product detail. The deck also omits traction metrics, a go-to-market plan, pricing, unit economics and a clear team presentation, leaving the company’s operating status and monetization unclear. The article notes incumbent competitors such as Stripe Atlas, ZenBusiness, LegalZoom, Tailor Brands, IncFile and IncAuthority and indicates Doola positions itself toward international founders. Doola helps global founders remotely form U.S. limited liability companies and obtain related essentials such as EINs, a U.S. address, bank accounts, payments access, tax consultations, and a phone number. Since launching its MVP in 2021 the New York–based company says thousands of companies from over 130 countries have used its software. The company reports revenue growth of seven times year to date and has just under $12 million in total funding to date. Doola recently launched its own banking service in partnership with Piermont Bank, providing physical and virtual cards and international wires. Product road‑map items include expanded educational content, a soon-to-come credit product, and broader payments acceptance. Leadership plans to use the new capital to grow product, engineering and R&D teams, scale offices in New York and Germany, open new offices, and increase marketing spend. Doola provides end-to-end incorporation and operational services for global founders, including company formation, EIN acquisition, a U.S. address and bank account, access to U.S. payments, tax support, a phone number and $50,000 in startup perks. The product is positioned as more than a formation service — the company calls itself a full-service fintech operating system for creators, aiming to cover formation, financial and legal stacks. Doola began in 2020 as StartPack after a pivot from Standups and rebranded to doola; it participated in Y Combinator’s summer 2020 batch. Hundreds of companies have formed LLCs with doola, including founders without U.S. Social Security numbers. The company reports it is growing profitably from a unit economics perspective and currently has 14 employees. Doola plans to use the new capital to scale the team and invest in product and engineering.

Total raised

$12M

Funding rounds

3

Latest round

Equity

Latest activity

Jan 2024