DoubleVerify provides software for digital media measurement and analytics, helping advertisers and publishers assess media quality and performance. The company is investing in new growth areas including media performance optimization and Connected TV analytics. Financially, it arranged a $350 million investment from a new investor group and recently refinanced its credit arrangements. The new capital will primarily be used to purchase shares from existing shareholders, with a portion allocated to support continued business growth. Providence Equity Partners, which invested in 2017, remains DoubleVerify’s majority investor. The company expects the new investment round to close in Q4 2020. DoubleVerify is a New York-based provider of digital media measurement software, data and analytics that authenticates the quality and effectiveness of digital media for large brands and media platforms. Its DV Authentic Impression® product supplies clients with a KPI ensuring each ad impression is viewable, fraud-free and meets brand safety requirements. The company will use proceeds from the transaction to launch new digital advertising engagement services. Management under CEO and President Wayne Gattinella will continue to lead the company following the close. The company received a majority investment from Providence Equity Partners; terms were not disclosed but reports put the sum at approximately $200M. Blumberg Capital will remain an investor and David Blumberg has been appointed to DoubleVerify's board; Laura Desmond will be appointed as Lead Director. DoubleVerify is a New York City–based provider of online media verification and compliance solutions, launched in 2008 and led by CEO Oren Netzer. The company uses proprietary, patent-pending technology to track actual delivery of campaigns and verify compliance with insertion order terms, conditions and buying guidelines. It serves advertisers, agencies, ad networks, DSPs, exchanges and publishers. DoubleVerify employed 160 people at the time of the article and planned to add 50 more across offices in New York, Israel and London by year-end. The company received financing to support strategic acquisitions and further growth. As of this round, DoubleVerify had raised $47M in total. DoubleVerify provides ad verification services that track online ad placement and monitor compliance across the ad supply chain. Its realtime ad verification service crawls websites and automatically captures screenshots of offending ad placements, and the company reported it reduced non-compliant ad rates (10–30%) to zero after notifying sites and agencies. DoubleVerify says its technology can see ads through nested IFrames — a delivery method for roughly 70% of impressions — and claims to be the only verifier that can properly track those ads; competitors such as AdXpose dispute that claim. The company currently tracks more than 25 billion ads per month and counts over 50 Fortune 500 marketers among its customers. Competitors named in the article include Collective and AdXpose. The company has raised $10 million in a second round of funding led by Institutional Venture Partners. DoubleVerify launched a real-time ad verification service after a preliminary test period to track proper placement and compliance of online ads. The product relies largely on a custom-built site crawler that renders pages, searches for misplaced ads, and captures screenshots for inspection, supplemented by some human monitoring. A company chart showed widespread non-compliance across tested sites (10–30% non-compliance, with one site at 70%), and cases where sites briefly cleaned up after notification but then regressed, suggesting the need for ongoing monitoring. DoubleVerify says a number of blue-chip advertisers — including one of the top three banks, one of the top three telecommunications companies, and one of the top five pharmaceutical companies — now require its monitoring on their ad buys. The company positions itself against competitors such as Collective Networks and Mpire by emphasizing comprehensive verification for premium sites and ad networks and checks on placement, channel, and content adjacency. Financially, DoubleVerify was founded a year ago and recently raised $3.5 million in an investment round led by Blumberg Capital, with additional funding from First Round Capital, Genacast Ventures, and unnamed individual investors.

Total raised

$597M

Funding rounds

5

Latest round

Equity

Latest activity

Oct 2020