Dub.co is an open-source URL shortener and link attribution engine offering both a hosted SaaS and a free individual plan. Its core product lets creators and businesses create custom links that embed attribution and discount eligibility so only users who use a specific link receive discounts. Founder Steven Tey began the project at Vercel as an open-source shortener, added tracking, and turned it into a full SaaS after leaving Vercel in late 2023. The company’s primary revenue source is businesses and enterprises, though individuals can use the free plan. Dub.co recently launched Conversions to track real-time clicks converting to signups or sales and integrates with Shopify and Stripe to surface metrics like CAC, retention, and LTV. It offers limited AI features for custom reports, title/description suggestions, and auto-tagging while keeping AI away from core product functions. Customers and partners named in the article include Twilio, Huberman Labs, and the Malaysian government.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2025