Earned Wealth operates a tech-enabled, integrated personal financial management platform that delivers wealth, tax, career advisory, insurance, and practice-level services tailored to doctors. The firm combines prognostic technology with fiduciary advisors who specialize in physicians’ unique financial decisions across medical school loan repayment, practice buy-ins, malpractice coverage, and practice sales. Earned serves more than 3,000 clients and manages over $2 billion in assets. The company intends to use new capital to expand its platform, accelerate product innovation, and pursue strategic acquisitions to broaden offerings. As part of that M&A push, Earned announced the acquisition and rebrand of Thomas Doll, adding practice-focused tax planning and retirement programs. Management says the firm will further invest in technology and its team to scale nationwide and deepen services for medical practices. Earned (formerly Forme Financial) is a wealth management platform purpose-built for physicians that emerged from beta with a rebrand and a Series A. Its core product is a proprietary wealth engine that combines a physician’s career journey with predictive technology to generate data-driven recommendations across estate planning, taxes, debt management, insurance and investments; Certified Financial Planners help physicians evaluate major career decisions. The company charges customers fees based on assets under management and earns commissions when customers purchase items such as insurance. Since its beta launch in May 2022, Earned has worked with more than 100 physicians in 24 states, with 71% of users logging in weekly and an average reported tax savings of $77,000; the CEO declined to disclose revenue. With the new funding, Earned plans to invest in hiring and technology to add more tools and features to its wealth engine and to accelerate customer acquisition. The company says it aims to become a one-stop financial advisory shop for physicians and is considering future expansion to other high-earning healthcare professionals such as dentists and to physician families, citing an estimated $13 billion annual addressable market.

Total raised

$212M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2024