Earshot combines user profiles with location data to recommend whom businesses should reach out to on social media and what to say, prioritizing right-time, right-place scenarios. The platform is designed less to engage existing fans and more to find new customers, even if they aren’t using the right handle or hashtag. Use cases include retailers finding nearby people tweeting about rain to invite them into a store and brands offering helpful, non-transactional content (e.g., firestarting tips to campers) to win long-term customers. Customers named in the article include Nissan, IBM, SFX Entertainment, and the Chicago White Sox. The company raised $1.7M in new funding from Mohr Davidow Ventures, TriplePoint Capital, Birchmere Ventures, Serra Ventures, and Point B Capital. Earshot says it will expand its product over time and is working on “a whole new perspective on relevancy, with location being one of the variables,” though specific product details are not yet available.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2014