Earthy Good & Kiss Naturals was founded in 2008 by husband-and-wife team Michael Wiesel and Mary Pallett. The company sells all-natural DIY kits for lip balms, soaps, toothpaste, bath bombs and other body care products, highlighting non-toxic, paraben-free and synthetic dye-free formulations. Its earliest product was an all-natural lip balm kit that sold out of the founders' country store, and over the following years customers from the United States, Canada, Mexico, and Australia have purchased its kits. Growing the online business has been a challenge for the company, and it is focused on developing its e-commerce presence. The company does not disclose revenue or user metrics in the article. ClearAngel's support is intended to help scale the online business and expand access to safe DIY body care kits for kids and adults worldwide.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2021