EasyKnock operates a home equity solutions platform and offers a suite of products that let U.S. homeowners convert equity into cash and access alternatives to traditional loans. The company plans to use the new capital to advance development of its platform and expand its product and solution offerings. EasyKnock said the funding will enable it to provide additional ways for consumers to buy, sell, and finance new homes and to support customers’ financial flexibility. In 2023 EasyKnock acquired powerbuyer Ribbon Home, home maintenance platform Onder, and co-ownership solution Balance Homes to build an integrated suite for homeowners. The company describes its offerings as non-loan programs and emphasizes product development as a priority. EasyKnock is headquartered in New York City and was founded in 2016. EasyKnock is a technology-enabled residential sale-leaseback company that offers homeowners the ability to convert home equity by selling their property to EasyKnock while staying in the home as a renter. The company’s products aim to provide flexibility and control, delivering proceeds and time to help customers achieve their goals. EasyKnock positions itself as the first technology-enabled residential sale-leaseback company in the U.S. The company announced a $57.2 million funding round, reflecting external investor support for its business model. The platform targets American homeowners seeking alternative liquidity options tied to home equity. No operating metrics or financial details beyond the announced raise were provided in the article. EasyKnock is the United States' first institutionalized, technology-enabled residential sale-leaseback company, founded in 2016. It offers products that let homeowners access home equity without the burden of moving, including Sell and Stay and MoveAbility. EasyKnock advisors guide customers through the home selling and leasing process, aiming to provide fast, reliable and supportive service. The company is headquartered in New York City and Charlotte, North Carolina, and currently serves homeowners across all 50 states. EasyKnock positions its platform as a way to unlock liquidity in an otherwise illiquid housing market and cites an opportunity to access as much as $6 trillion in trapped equity. Viola FinTech characterized the company’s strengths as operational excellence and technological acumen. EasyKnock operates a technology-enabled residential sale-leaseback platform that lets homeowners monetize home equity while remaining in their homes through its Sell & Stay and MoveAbility programs. The company uses an AI-driven qualification and underwriting engine to identify suitable customers and aims to close transactions within 30 days. Unlike traditional refinancing, EasyKnock acts as a buyer rather than a lender, widening eligibility for homeowners. It has partnerships with three of the top U.S. mortgage lenders to create a referral pipeline and currently serves homeowners across all 50 states. Founded in 2016 and headquartered in New York City and Charlotte, North Carolina, EasyKnock has rolled out new offerings such as MoveAbility for Realtors since its last funding round in May 2019. With the latest investment, the company plans to enhance its technologies, scale product offerings, and add to its employee headcount. EasyKnock offers sale-leaseback products that let homeowners sell their houses to the company and rent them back to access home equity. Its flagship product, Sell and Stay, allows homeowners to receive cash from the sale and continue renting the property indefinitely, and its new MoveAbility product lets sellers unlock 70% of their home’s equity and live in the property for up to 18 months while they search for a new home. MoveAbility is marketed as cheaper than iBuyers, with EasyKnock citing typical iBuyer fees of 6.7%–13% and estimating total costs for its product run about 4.62%–6.9% of the home’s value. The company has pursued partnerships with reverse mortgage and HELOC lenders and said it would pay referral fees to mortgage companies for customers they reject. EasyKnock currently offers its products across 25 states. It plans to use new capital to expand beyond those states, build its team and enhance its technology.

Total raised

$429M

Funding rounds

8

Latest round

Series D

Latest activity

Feb 2024