EasyRewardz operates a customer engagement and rewards platform that helps businesses manage loyalty and rewards programs. The article identifies the company by its core product but does not detail specific features, customers, or operating metrics. In a recent development, Walmart-owned e-commerce platform Flipkart invested $4 million (about Rs 29 crore) in EasyRewardz. The startup announced the investment publicly. The coverage did not disclose additional financial terms, prior funding rounds, or future product plans. No founding year or location information was provided in the article. EasyRewardz is a collaborative rewards marketplace that analyses shopping behaviour to help brands understand shoppers and recommend campaigns that drive ROI. The company provides customer insights to enable smarter business decisions and one-to-one relationships. It counts customers across banking (RBL Bank, Kotak Mahindra Bank), apparel (Genesis Luxury, Spykar, Soch, Mufti, Rangriti, V-Mart), F&B (Pizza Hut, Sanjeev Kapoor chain) and others (PVR, Himalaya Wellness, VIP). The startup plans to use the new funding to aggressively expand sales and marketing in India and overseas and to broaden and accelerate product development. The founding team includes Angad Singh, Sapan Kadakia, Soumya Chatterjee and Tejas Kadakia. CEO Soumya Chatterjee said the round validates their vision to become a market leader in customer experience and loyalty solutions.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2019