Eat Club operates a corporate lunch service enabling offices (up to 1,000 employees) to offer employees lunch as a benefit through a subscription-based virtual cafeteria on its mobile app and website. The platform provides extensive daily options, including hot and cold, wholesome and hearty, vegan, vegetarian, gluten-free, dairy-free, paleo and diverse ethnic foods. Companies subscribe and employees make food selections; the company serves tens of thousands of individual meals per day and reports a 99.7% on-time delivery rate. Founded in 2010 and based in Gaithersburg, Maryland, Eat Club was founded by Kevin Yang and Rodrigo Santibanez and is led by CEO Mike Griffith. The company plans to use recent funding to expand to New York City and broaden its existing presence in the San Francisco Bay Area and Los Angeles. Eat Club operates a meal-delivery and in-house catering service that lets corporate customers have employees select meals via the company’s website or mobile app. The company offers both in-house prepared meals and restaurant delivery to offices and targets companies that want to provide meals to employees. Eat Club has expanded its coverage to the Los Angeles area to serve Silicon Beach companies. It has delivered 1.5 million meals to 2,000 offices in its current coverage area. Local customers include Scopley, DogVacay, Twenty20, Dollar Shave Club and Tesla Motors. The company is backed by Trinity Ventures and disclosed a $10M funding last week, which it said would be used in part to fund expansion into Los Angeles. EAT Club is a consumer-facing lunch delivery service that curates 10–15 daily meal selections from local restaurants and delivers to office customers, charging about $8–$10 per meal. The service targets Bay Area consumers (mainly the peninsula) and delivers to roughly 1,500 companies, with “tens of thousands” of registered users and about 100 companies using it as their lunch provider. Operational metrics reported include a 99.7% on-time delivery rate, average ordering frequency of 1.5–2 times per week, and ~50% month-to-month retention among active users. The company uses backend order-routing technology and a network of part-time drivers to deliver hundreds of meals per run. EAT Club emphasizes building a consumer brand (not purely B2B), plans to expand to new markets, and intends to focus product development on refining its iOS app and using push notifications to move closer to on-demand ordering.

Total raised

$45M

Funding rounds

3

Latest round

Series C

Latest activity

May 2017