EatStreet operates a software platform that lets restaurants—primarily in smaller cities and college towns—accept online and mobile orders; it supplies restaurants with a tablet free of charge. The company focuses exclusively on ordering rather than delivery, leaving fulfillment to restaurants or local providers. EatStreet charges a 12% fee on orders, sells paid placement ads in its apps, and pays restaurants their 88% share weekly. It works with about 15,000 restaurants across 250 cities and serves “millions” of customers, and has reported triple‑digit revenue growth in recent years (revenues not disclosed). Founded in 2010 and built out of Madison, Wisconsin, the company has remained relatively capital‑efficient compared with delivery-focused peers. EatStreet does not disclose its valuation. EatStreet provides an online and mobile food ordering service that lets customers order from restaurants via web and mobile apps and integrates with partner platforms. The company integrates into the Yelp Platform, enabling users to order directly from thousands of restaurant pages on Yelp. EatStreet also orchestrates digital loyalty programs with its restaurant partners, where diners can earn coupons. Led by CEO and co-founder Matt Howard, the company intends to use new funding to further develop its iOS and Android apps, expand into new markets, and double its engineering team. The article reports an additional $4M in funding from backers including 4490 Ventures and the State of Wisconsin Investment Board. EatStreet previously raised $6M in April 2014. EatStreet offers restaurants a one-stop software solution for online and mobile ordering, including custom websites and apps, Facebook integrations, menu and order management dashboards, reporting, coupons and marketing tools. The company initially gained traction in Madison after being founded in 2010 by Matt Howard, Alex Wyler and Eric Martell, and expanded to nearly two dozen cities by last February. EatStreet reports 300% average annual sales growth and says annual revenue more than tripled from 2012 to 2013, though it does not disclose absolute revenue figures. In the past three months the service added over 3,000 restaurants and expects to serve more than 15,000 restaurants in 150 U.S. cities by year-end. With the new funding EatStreet plans to heavily focus on product—revamping its iOS and Android apps and its mobile website—and has doubled its development team to support that work. The company is also pursuing aggressive national expansion into 75+ cities, including larger markets like L.A. and Chicago. EatStreet provides a platform approach to restaurant online ordering, delivering websites, mobile apps, mobile sites, Facebook ordering, and listings on EatStreet.com. Restaurants receive setup at no cost and EatStreet takes a commission on sales, reported at roughly 8–10%. The company was started by University of Wisconsin students in 2009 and has grown to more than 1,000 restaurants across about 20 cities, primarily on the East Coast and in the Midwest. EatStreet has 14 full‑time employees and says it is nearly profitable while preparing to scale nationwide. It targets smaller 200,000–500,000‑person markets where many restaurants lack websites and aims to be a one‑stop shop for those businesses. The expansion strategy emphasizes replicable, "cookie cutter" market rollouts and adding roughly two employees per new market.

Total raised

$27M

Funding rounds

4

Latest round

Series C

Latest activity

Dec 2015