eBrands provides an export platform that streamlines supply chain, sales, finance and compliance to enable consumer brands to enter global marketplaces and retailers. Its infrastructure connects brands to major channels such as Amazon, Walmart and Target without requiring local infrastructure. Since launching in 2020 the company has helped dozens of consumer brands, including Mysoda, Coach Soak and Bodyotics, expand internationally. Led by CEO Robin Bade, eBrands offers a proprietary AI-powered tool called Apollo to support market and channel expansion. The company intends to use the new funding to continue development of Apollo to enable expansion into 60 markets and sales channels. The article reports the round brought the company’s total capital raised to €50M. eBrands, founded in 2020, buys established Nordic e-commerce brands and scales them onto international marketplaces. The company focuses its acquisitions on sustainability, wellness, sports and lifestyle categories and emphasizes Nordic values such as minimalism, functionality and natural materials. eBrands positions itself as an accelerator of Nordic innovation, offering entrepreneurs a model to grow their businesses through its online sales expertise. Management has prioritized sustainability actions across its portfolio and encourages marketplace sellers to implement sustainability measures. One portfolio brand, MioEco, manufactures its products purely by solar power, illustrating the company’s sustainability emphasis. The recent financing is intended to develop the current portfolio and to acquire additional Northern European businesses for global expansion and rapid growth.

Total raised

$39M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2025