Ecomom is a mom-focused commerce site that curates eco-friendly and healthy products for families. CEO Jody Sherman says an editorial staff deeply researches every product against over 70 criteria, prioritizing health and safety and then usefulness and cost-effectiveness. The site offers items ranging from diapers to nail polish for parents seeking healthier options. The company emphasizes expert curation as its differentiator in the mom-targeted commerce space. Ecomom raised $4 million in a Series A financing led by Cue Ball Capital, per the article. Cue Ball’s John Hamel will join the company’s board. EcoMom is a parenting-focused ecommerce site that provides a curated shopping experience for new parents, vetting products for safety and usefulness. The company targets the LOHAS (lifestyles, health and sustainability) market, which its CEO pegs at $200 billion annually. The six-person team stocks over 2,000 childcare-related items and leverages a network of more than 13,000 mommy bloggers (growing by about 100 per month) who write product reviews. EcoMom went live last February after a period of bootstrapping and initially shipped products from the founder’s bedroom. The startup is not currently profitable but expects to be profitable before the end of next year. Management plans to use new funding for site redevelopment, key hires, and customer acquisition and aims to become as large as Zappos in its niche.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2011