EdenX Group integrates four business units—Eden Exchange (business sales marketplace), edenX Capital (capital raising and tokenisation), Franchise Ready (franchise strategy) and Franchise New Zealand Media (media services)—into a single, end-to-end platform for SMEs and franchise brands. The company services more than 250 franchise brands and a community of over 120,000 users spanning Australia, New Zealand and Southeast Asia. Holding dual licences from Singapore’s MAS and Australia’s AFSL regime, EdenX enables compliant, cross-border fundraising and plans to introduce tokenised security issuance with secondary liquidity features in 2026. Over the past year it has completed two acquisitions, expanded into Singapore, forged regional partnerships and deployed an AI-powered deal-qualification engine to match investors with sellers and franchisees. By unifying strategy, marketplaces, marketing and regulated capital issuance, EdenX aims to streamline franchise growth, investor matching and business exits on a single platform. The company’s recent US$5 million raise supports continued product development and regional expansion.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2025