Founded in 2001 and based in Bengaluru, Ei builds assessment and adaptive learning products for students and educators. The company leverages research and technology to deliver personalised learning and assessment solutions to schools. Ei reports more than 1 million paid users. It operates in India, UAE, South Africa, and Singapore. Ei aims to expand further across South Africa, Kenya, Ghana, and Saudi Arabia and is seeking business partnerships in those markets. The firm is also looking to acquire edtech product companies focused on improving learning outcomes in their regions. Educational Initiatives, founded in 2001, is an edtech firm focused on K-12 assessments and adaptive learning, with flagship products Asset and Mindspark. The company uses diagnostic assessments and adaptive learning driven by machine learning and AI to define individualized learning paths. It operates from Ahmedabad and Bengaluru and has a significant presence in the United Arab Emirates. EI says it will use proceeds from the latest funding to build its technology platforms, expand its product portfolio and enter new markets, including the US. Early-stage investors in 2010 included a group featuring Footprint Ventures, IFMR and Novak Biddle Venture Partners. Leadership includes CEO Srini Raghavan; founders are Srini Raghavan, Sridhar Rajagopalan, Sudhir Ghodke and Venkat Krishnan.

Total raised

$45M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2024