Eirene operates a direct cremation technology platform that aims to make cremation easier and more affordable by providing end-to-end services from pickup to cremation to delivery of ashes. The company serves families through a technology-enabled offering and is supported by a dedicated team focused on improving how funeral services are delivered. Eirene currently operates across multiple Canadian provinces (Ontario, Nova Scotia, Alberta, Saskatchewan and British Columbia) and has launched operations in Florida with plans for further U.S. expansion. Founded in 2019 by Mallory Greene and Faisal Abid, the company emphasizes scaling its brand and team to reach more families. Management cites high market adoption—"over 75% of Canadians and over 60% of Americans are choosing cremation"—as rationale for its growth plans. The firm plans to use new capital to accelerate its path to scale, expand U.S. operations, build its brand, and grow its team.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2024