ElAbogado operates an online advertising business that connects individuals seeking legal services with lawyers through a bidding auction analogous to Google Ads. Leads are processed by its proprietary LIQS message-analysis and qualification technology and handled by a team of 30 lawyers who typically contact prospects in under one minute during business hours. Lawyers bid for geographically and specialty-matched leads in a real-time auction; 1,700 lawyers currently pay for the service from 15,000 registered users, against a total Spanish bar of about 150,000. The company is profitable with positive cash flow and has consumed €650,000 of capital to date. Its stated competitive advantages are superior lead qualification, an internally developed lead-assignment auction system, and a seasoned management team with prior profitable ventures such as Derecho.com and elAbogado.com. Growth plans include doubling registered lawyers in Spain through brand-awareness activities and pursuing expansion into the U.S., especially the Spanish-speaking market.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2023