Plurio is a San Francisco–based MarTech startup developing an AI-driven "autonomous agent" that automates and optimizes marketers’ digital ad campaigns across a variety of channels. The platform is designed to handle campaign setup, budget allocation, and performance optimization without continuous human oversight. By leveraging machine-learning algorithms, Plurio aims to improve return on ad spend and reduce the manual workload for marketing teams. The company, led by CEO Seva Ustinov, recently rebranded from Elly Analytics as it sharpens its focus on full-funnel campaign automation. Fresh capital will be directed toward expanding product development and scaling operations. No specific user, revenue, or other operating metrics were disclosed in the funding announcement.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Mar 2026