Enable provides a platform for businesses — specifically manufacturers, distributors and retailers — to track, design and execute B2B rebate agreements, surfacing deal and incentive data and delivering insights on owed versus collected amounts. The platform enables companies to co-author, propose and execute rebate deals and includes automated workflows and auditing tools, positioning itself as a system of record for both sides of trading relationships. In recent months Enable added support for special pricing agreements and inventory rebate accounting, and in December acquired Profectus Group’s rebate deals management platform and team, extending its auditing and compliance technologies. Enable's top-line revenue has doubled each year over the past four years, and its customer base recently eclipsed 10,000 brands. The company is based in San Francisco, was co-founded in 2016 by Andrew Butt and Denys Shortt, and currently employs about 550 people with plans to grow to 600 by year-end. Proceeds from the Series D will be used to invest in building collaborative products more quickly and to scale the team to meet market needs. Enable offers a platform that surfaces deal terms and sales incentive data for manufacturers, distributors and retailers, enabling users to author, execute and track rebate deals via collaborative dashboards. The product forecasts rebate activity, shows what’s owed versus collected, and aims to turn rebates into profit drivers while reducing spreadsheet-driven errors. Recent product additions include a special pricing agreements product tied to supply chains, a commissions system for rebate status tracking, and modules to align sales and pricing teams around large deals. CEO Andrew Butt said the company plans to use new funding to increase headcount and expand into new markets, particularly Europe. Enable says roughly 10,000 companies use its platform and that growth has been accelerating after expansion into the U.S. and Canada. The company employs about 400 people and expects to end the year with 435 across the U.S., U.K., Canada and Australia. Enable builds a cloud-based platform that automates how distributors and manufacturers create, execute and track rebates. The company targets trading programs used by distributors to protect and improve profit margins. Since its 2020 Series A, Enable tripled revenue, more than tripled its customer base and grew North American operations to about 60 people. The business started in the U.K., was co-founded in 2015 (launched in 2016) and moved its headquarters to San Francisco in 2020. Enable says the market for incentives is large with little credible competition, and the product is being positioned as a next-generation cloud replacement for legacy software. The company plans to use its new funding for product innovation and to build out sales and go-to-market teams to sustain growth. Enable offers a fully automated, cloud-based rebate management platform that acts as the system of record and calculator for granular deal earnings, reconciling sales and purchase transactions. The platform breaks down rebate calculations by product, location, day, supplier, and customer, and is designed to help distributors track, manage, and optimise rebates receivable. Enable focuses on distributors (rather than manufacturers), aiming to handle the greater product diversity and complexity distributors face and to enable more targeted, profitable deals. The company frames its product as a collaborative ‘Dropbox for deals’ that brings manufacturers and distributors together to identify opportunities in existing deals and create new ones. Enable has onboarded more than 2,000 trading partners and processed rebates on more than $30 billion in sales, with customers including Rexel, Travis Perkins, and Wolseley across the U.S., Canada, and Europe. The company raised $13 million in Series A funding to support its growth and product adoption.

Total raised

$272M

Funding rounds

4

Latest round

Series D

Latest activity

Nov 2023