Enbrite.ly reveals hidden fraud in online advertising by building analytics into ads to analyze visitor behavior and segment audiences into bots and humans. It flags non-viewable ads and non-human clicks and warns advertisers about fraud before fees are paid. The company positions increased transparency into traffic sources and user conversion as a way to reduce customer acquisition costs. The article cites industry metrics that online advertising is a $121 billion business with as much as 36 percent of ads fraudulent, equating to $41 billion in annual fraud. Enbrite.ly is based in Budapest, Hungary, and its cofounder is Oszkar Rimoczi. Its current notable financial event is winning a $500,000 cash prize as Slush 2014's best startup.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2014