Founded in 2019 by Maxime Lesaulnier and Hugues Heesewijk, Encore Mieux (formerly Gogaille) restores historic city-center properties and converts them into digitally fluid hotels that typically have fewer than 50 rooms. The group combines capital-intensive renovation and distinctive local décor with a proprietary operating platform, NestorOS, which eliminates traditional reception desks, replaces physical keys, and streamlines guest interactions via smartphone. This model reduces staffing costs while maintaining a personalized guest experience and has already produced €300,000 in gross margin across 100 rooms over five years, with average nightly rates rarely exceeding €100 (breakfast included). Encore Mieux currently manages eight hotels totaling about 100 rooms, supported by partners such as Financière Saint-James and the fund Eternam. A confirmed pipeline of 15 additional hotels is slated to open between 2024 and summer 2026, with plans to scale to 50 properties by 2028. The company positions itself as a modern alternative to declining family-run hotels, aiming to revive urban lodging options and compete with short-term rentals.

Total raised

$36M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2025