Endgame bills itself as the world’s first product-led sales platform, connecting product usage to sales opportunities so employees can try software and conversion behaviors feed revenue teams. Its product ingests messy customer-usage and billing data across SaaS apps and surfaces targets for sales teams. Early customer wins include LaunchDarkly, Airbyte, Retool, Algolia, Grain and Shortcut. The company was founded a year ago by CEO Alex Bilmes and has grown from several people in 2021 to 15, with plans to triple headcount using the new funding. Endgame says it has an ambitious product roadmap that will require scaling R&D, data scientists, engineering, product management and go-to-market. CEO Bilmes declined to disclose growth figures or valuation. Endgame offers a purpose-built product-led sales platform that analyzes real-time signals from product adoption, user behavior, transactional data, and sales activity to identify and prioritize sales-ready accounts. The platform is designed to deliver those insights without requiring expensive data scientists or engineers. Endgame positions itself as the first solution created specifically to power product-led sales and integrates signals so sales teams can see account and user progress through the product journey. The company is already working with design partners and customers including Figma, Loom, Airtable, Clubhouse, Mode, Retool, and Algolia. Endgame announced it has raised capital and will use the funds to increase headcount, invest in R&D, and further define the product-led sales landscape. The company emphasizes shifting go-to-market motions toward observing customer behavior in free or trial plans to drive revenue.

Total raised

$42M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2022