Endomondo offers Sports Tracker, a social fitness app that turns mobile phones into personal trainers by using GPS to track route, distance, duration, split times, and calorie burn while providing audio feedback. The app supports running, cycling, walking and other distance-based outdoor sports and emphasizes social features to motivate users through peer comparison. Launched in September 2008, Sports Tracker has been downloaded 5 million times. Endomondo plans to use new funding to open an office in Silicon Valley and to explore revenue opportunities. Management aims to reach profitability by the end of 2012. Co-founder Mette Lykke is publicly quoted on the company’s motivation-driven approach to behavior change. Endomondo built a popular sports-tracking mobile application that lets users track activities and challenge or follow friends live while they work out. According to co-founder Mette Lykke, the service had users in about 200 countries. The application was available on seven mobile platforms: RIM, iOS, Android, Symbian, Windows Mobile, Java, and Windows Phone. The sport‑tech startup was founded at the end of 2007 and is based in Copenhagen. Financially, the company raised $800,000 in fresh funding from Danish venture fund SEED Capital. An update in the article notes that by December 2022 the startup appears to be no longer in business and the link was deactivated.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2011