Endorse builds a platform that rewards shoppers for endorsing brands and proving purchases via submitted receipts, then digitizes those receipts to deliver product-level purchase data to brands. The product tested as a “Netflix for receipts” mailer and a mobile app that lets consumers snap photos of receipts; Endorse scans and redigitizes line-item purchase data. The company aims to reinvent coupons by offering cash-back and other incentives tied to verified purchases and social referrals. In a private beta, Endorse grew from five seeded users to 15,000 beta customers in three months (86% women) and collected 150,000 receipts and 1.5 million brand endorsements. At the end of the trial the service was adding roughly 10,000 receipts per week, and mobile camera tests produced a proof-of-purchase every 90 seconds over a three-day period. The team includes founder Steve Carpenter and early employees from YouTube and PayPal; the full product was planned to launch later in the year.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2012