Engage:BDR operates NetZero, a program designed to pay publishers the same day they invoice in order to address long advertiser payment delays. The company announced $26.25M in new funding, comprised of both debt and equity, to grow the NetZero program. Rather than charging interest, Engage:BDR intends to drive more publishers to its programmatic advertising platform and capture incremental revenue. The firm says web, mobile and connected-TV publishers in North America, Australia and Europe are eligible to participate, subject to company approval. CEO Ted Dhanik said Engage:BDR has technology to qualify publishers quickly, within the first few days, to mitigate fraud and clawback concerns. Engage:BDR is publicly traded on the Australian Securities Exchange.

Total raised

$26M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2019