Engagio builds marketing management software that focuses on approaching specific potential customers with targeted campaigns rather than broad outreach. The product layers on top of existing marketing toolkits (the article cites Salesforce) to coordinate outreach across channels including email, phone, social, and demand generation. The company has signed up 50 customers and has reassembled much of Jon Miller’s Marketo team to fill out its executive staff. Engagio was founded by Jon Miller, co-founder of Marketo, and aims to help customers identify and focus selling efforts on high-value accounts. The company plans to use its new funding to grow the business and expand its targeted-marketing offerings. Engagio offers an account-based marketing product that focuses on highly targeted, personalized outreach to specific companies rather than broad consumer-style campaigns. The platform maps organizational hierarchies, identifies decision-makers, and aggregates multiple online profiles (LinkedIn, personal email, work email, Twitter) to build unified identities. It provides web personalization, analytics over time, and tools to buy company‑specific Facebook ads, plus dashboards that track engagement by role, proximity to decision-makers, site visits, RSVPs, and other signals. Engagio is not yet in beta but is accepting sign-ups for a beta program that will begin in the coming months. The company is led by Jon Miller, the founder of Marketo (which went public in May 2013 and has a market cap of more than $1 billion). Engagio has recently secured outside financing to support its launch and growth.

Total raised

$32M

Funding rounds

2

Latest round

Series B

Latest activity

Aug 2016