Enhance is a Dubai-based holding company and venture builder that launches vertical online marketplaces across the Middle East and Africa. Founded in late 2015 by Ritesh Tilani and Alper Celen, the company uses a holding-company model to address challenges faced by regional startups. Since launch it has developed centralized marketing, technical, and operational capabilities in offices in Dubai, Riyadh, Jeddah and Cairo. Enhance currently wholly owns joi (joigifts.com), described in the article as the region’s leading online gifting platform. The company plans to deploy its capabilities beyond its current portfolio and to launch additional vertical marketplaces in 2018. It intends to use the seed funding to accelerate rapid expansion across the rest of the Middle East.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2018